I've been seeing teasers for something that is obviously Magnum. And just recently, a booth popped up in SM Aura with the copy "It's coming The Golden Age of Ice Cream 02-09-14 3PM #GrabTheGold" I guess Magnum isn't really making it a secret as a quick search would show that they've used the campaign already in the US. From their website, the description of Gold?! is "Silky vanilla bean ice cream swirled with sea salt caramel and covered in a golden coating made with Belgian Milk Chocolate." Considering that sea salt caramel still is a favorite flavor here, I'm sure this would sell well. Below is an ad from the US from April of last year.
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